Purple Cow: Transform Your Business By Being Remarkable
Author: Seth Godin
Stock information
General Fields
: $38.95 AUD
: 9781591843177
: Portfolio
: Portfolio
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: 0.272
: 31 October 2009
: 180mm X 132mm X 25mm
: United States
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: books
Special Fields
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: Seth Godin
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: Hardback
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: 658.8
: near fine
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: 210
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: illustrations
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9781591843177
Description
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.