Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, And Experiences
Author: John Edson
Stock information
General Fields
: $37.95 AUD
: 9781118290316
: John Wiley & Sons Inc
: John Wiley & Sons Inc
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: 30 June 2012
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: United States
: 01 July 2012
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: books
Special Fields
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: John Edson
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: Hardback
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: 658.575
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: 208
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: ill
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9781118290316
Description
Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. * Offers behind-the-scenes stories from current and recent Apple insiders * Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results * Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
