The Innovator's Playbook

Author(s): Nathan Baird


Innovation is hard and rarely successful. Most innovations fail because of little or poor work at the front-end of the innovation process, that is, the initial pre-development phase where opportunities are identified and concepts are developed. The author shares his experience, tools and methods developed over hundreds of successful implementations and training of customer-centric innovation and design across multiple industries and continents. Through the Design Thinking method and a truly customer-centric approach to innovation, aspirational entrepreneurs, corporates and public sector workers across all levels, will learn to stop inventing solutions for non-existent needs and instead jump to the solution.



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General Fields

  • : 9780730383642
  • : John Wiley & Sons, Limited
  • : John Wiley & Sons, Limited
  • : February 2020
  • : .12 Centimeters X 1.54 Centimeters X 2.29 Centimeters
  • : books

Special Fields

  • : Nathan Baird
  • : Paperback
  • : English
  • : 240