* Extract to be sought in high-profile national publication such as Good Weekend or the Weekend Australian * Widespread review coverage in major broadsheet and tabloid newspapers such as the Sydney Morning Herald and Saturday Paper * Author to appear on news and current-affairs programs such as 7.30, Q&A and Insiders * Widespread review coverage and author interviews in specialist newsletters and publications such as COTA, U3A and the Senior * Review coverage in major Australian and New Zealand general publications such as the Monthly, Big Issue, NZ Listener and targeted publications on health, finance, parenting and employment * Review coverage in monthly magazines such as Australian Women's Weekly, Marie Claire and MindFood * National radio interviews on programs such as RN Late Night Live and Radio NZ's Nine to Noon * Radio interviews across local ABC and commercial stations in all capital cities * Reading copies available before publication * Budget for bookseller catalogues * Shared advertising in magazines like the Monthly and Big Issue * Significant online advertising via Google Adwords * Feature title in Text newsletters, website and social media campaigns

'Patricia is a sort of centurion in her abilities to kick down doors and push walls over...she gets things done.' Phillip Adams 'With her characteristic passion, Patricia Edgar has exploded the myth that an ageing population is unrelieved bad news for our social and economic future. This book is bursting with intellectual energy: if Edgar's rational arguments don't convince you, her human stories will.' Hugh Mackay on In Praise of Ageing 'Patricia Edgar brilliantly portrays the challenges and, more importantly, the manifold joys of growing older. She dissects the biased and inaccurate attitudes which prevent society from gaining maximum value out of its senior citizens. She highlights the experience, perspective, integrity and wisdom of our elders and introduces us to eight individuals enjoying fulfilling lives towards the end of their journeys-independent, interesting and inspirational people, examples to be emulated. This book is a "must read" for every thinking Australian.' Sir Gus Nossal on In Praise of Ageing 'A robust, persuasive and passionate look at the benefits of an extended life span.' Sun-Herald on In Praise of Ageing 'In Praise of Ageing is a cultural call to arms...The portraits of the elder firebrands are wonderful, painting an image of tireless spirits, keeping old age at bay with their good humour, spirit and sence of purposes.' Weekly Times on In Praise of Ageing 'A breath of fresh air.' Australian Doctor on In Praise of Ageing 'What a fantastic book. [Patricia Edgar] has written the most positive book on ageing that I have read. The book is not cloying, patronising or depressing. Instead, [Edgar] has presented us with an eminently readable and thoroughly researched book on a topic that is very close to many of us.' Law Society Journal on In Praise of Ageing

Patricia Edgar is a sociologist, educator, film and television producer, writer, researcher and policy analyst. Through a career spanning four decades she has been at the forefront of media for children nationally and internationally, winning multiple awards for her achievements and programs. Don Edgar is one of Australia's best-known authorities on social trends as they affect families, communities and the workplace. He was the Foundation Director of the Australian Institute of Family Studies, which became one of Australia's pre-eminent research institutes in family law, social security, work-family programs, youth and family support services, child protection, child poverty, child care, ageing and the work/family balance.