"Adam Alter has collected the most wonderfully strange and surprising nuggest of recent psychological research in one book. I guarantee you'll want to share the incredible anecdotes in Drunk Tank Pink with friends." -- Joshua Foer - author of Moonwalking with Einstein "You'll laugh, you'll gasp, you'll shake your head in disbelief as Alter shows you that we are all, to some degree, balls in a giant pinball machine. If you want to regain some control of your destiny, read this delightful book." Jonathan Haidt - author of The Righteous Mind

"Reading Adam Alter's book will change the way you look at our world." Dan Ariely, author of Predictably Irrational "A smart and delightful introduction to some of psychology's most curious phenomena and most colourful characters." Daniel Gilbert, author of Stumbling on Happiness "I guarantee you'll want to share the incredible anecdotes in Drunk Tank Pink with friends." Joshua Foer, author of Moonwalking with Einstein

Adam Alter is marketing professor at New York University. His research on decision making and social psychology has been published in leading psychology journals.