MARIAN SALZMAN is one of the world's leading trendspotters and primary author of Next. Recently named Executive Vice President of JWT, she was formerly a strategic officer at ad giant Euro RSCG Worldwide and Founder and President of BKG Youth. She is a graduate of Brown University and an alumna of Harvard University. IRA MATATHIA has spent 25 years managing and creating change in some of the world's most important marketing communications enterprises. He is Managing Director of Taxi Advertising, New York, and was formerly Managing Director of Strategy at Euro RSCG Worldwide, New

Introduction - The Great Gender Shift - Me Tarzan, You Jane - The Biology of Gender - What Is Masculinity? - Beyond Metrosexualmania: The Ubersexual Man as King of the Castle - The Tables Turn for Women - Mass Media, Advertising & the Modern Man - Real Men and Their Real Role Models - New Rules for the Mating Game - How Are Men Handling the Sea Changes - Conclusion: M-Ness - The Bright Future of Men