Andy Cope has a PhD in positive psychology but is also a best-selling children's writer, so this book is a thought-provoking combination of crystal clear insight, contemporary academia, and jokes that might have been written by someone with a mental age of 8. As such there are references to Daniel Goleman, The Hulk, epigenetics, Roadrunner, and Goldilocks. His research feeds into a training course called "The Art of Being Brilliant," which has been delivered to rave reviews all over the world. Andy is lucky enough to work with some very large businesses, including Microsoft, DHL, Pirelli, Pfizer, Toyota, Astra Zeneca, and IKEA.