Advance Praise for "Sidetracked"
Dan Ariely, Professor of Psychology and Behavioral Economics, Duke University; author of the "New York Times" bestsellers "Predictably Irrational," "The Upside of Irrationality," and "The Honest Truth about Dishonesty"--
We are often unaware of the many forces that affect our decisions--sometimes with devastating consequences. In "Sidetracked," Francesca Gino identifies and illuminates many of these forces to help us all make decisions that we, our mothers, and our kids will be happier with.
Chip Heath, Professor of Organizational Behavior, Stanford Graduate School of Business; co-author, Made to Stick and Switch: How to Change Things When Change is Hard--
Francesca Gino is one of the smartest and most insightful decision researchers in the field. Her clever research informs every page of this book and it will change the way you think about decision making.
Robert I. Sutton, Professor of Management Science and Engineering, Stanford Engineering School; author, "Good Boss, Bad Boss" and "The No Asshole Rule"--
"Sidetracked" is a scary, remarkably useful, and delightful romp. Scary because it shows how our imperfect brains can mess-up our decisions and our lives. Remarkably useful because it shows us how to thrive and triumph despite these imperfections. Delightful because Francesca Gino's wisdom, quirky charm, and world-class smarts enrich every page.
John Engates, Chief Technology Officer, Rackspace--
"Sidetracked" is an indispensable guide for those interested in gaining insight into how we make decisions and the invisible forces that affect the process. Could our brains really be this susceptible to outside influence? The book reveals the truth--through example after example of carefully structured research--of just how easily influenced we are and concrete strategies for how to stay on track.
Daniel H. Pink, author, "Drive: The Surprising Truth About What Motivates Us and A Whole NewB

Francesca Gino is Associate Professor of Business Administration in the Negotiation, Organizations, & Markets Unit at the Harvard Business School. Her research focuses on judgment and decision making, social influence, and ethics and creativity. Her studies have been featured on "CNN" and NPR, as well as in leading print publications including "Economist," "Financial Times," "New York Times," "Newsweek," "Scientific American," and "Psychology Today." In 2009, the "New York Times" featured Gino's research in The 9th Annual Year in Ideas.