Acknowledgments. Foreword. Author's Note. Preface. MODULE ONE Your Foundation 1. Chapter 1 The Red Velvet Rope Policy. Chapter 2 Why People Buy What You're Selling. Chapter 3 Develop a Personal Brand. Chapter 4 How to Talk About What You Do. MODULE TWO Building Trust and Credibility. Chapter 5 Who Knows What You Know and Do They Like You? Chapter 6 The Book Yourself Solid Sales Cycle Process. Chapter 7 The Power of Information Products. MODULE THREE Simple Selling and Perfect Pricing. Chapter 8 Perfect Pricing. Chapter 9 Super Simple Selling. MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion Strategies. Chapter 10 The Book Yourself Solid Networking Strategy. Chapter 11 The Book Yourself Solid Direct Outreach Strategy. Chapter 12 The Book Yourself Solid Referral Strategy. Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy. Chapter 14 The Book Yourself Solid Speaking Strategy. Chapter 15 The Book Yourself Solid Writing Strategy. Chapter 16 The Book Yourself Solid Web Strategy. Part 1: Designing Your Website. Part 2: Getting Visitors To Your Website. Part 3: Building a Social Media Platform. Final Thoughts. References. How to Reach Us. About the Author. Index.