A triumphant kick up the backside for people lacking motivation, self-confidence and innovation. Entrepreneur Country SHINE is punchy, inspiring, and great fun James Caan SHINE is a bright source of energy and ideas that will help you make the most of yourself Ken Robinson Chris Barez-Brown has an uncanny ability to inspire Keith Wilmot, The Coca-Cola Company There's so much big talk about transformation, but Chris Barez-Brown actually delivers. He works his magic every time Maria Eitel, The Nike Foundation Let Chris Barez-Brown be your ideas guru Ken Blanchard, author of The One-Minute Manager

Chris Barez-Brown is on a mission: to bring creativity, energy and engagement to the business world. After helping turn Carling Black Label into the first British billion pound brand, he joined ?What If!, the innovation and ideas agency. There he helped some of the world's biggest businesses get better at innovating. In 2009 he founded Upping Your Elvis, a business whose sole focus is to release the genius of organisations by helping their people shine more brightly. He works with the likes of Coca-Cola, Nike and Citibank to help their teams make an extraordinary impact.