Blue Ocean Classics

Author(s): W. Chan Kim; Renée A. Mauborgne

Business | 2019 September New Releases

The authors changed the field of strategy and the language of business forever with their "blue ocean strategy"--a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional thinking for creating and capturing lasting value.alue.

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Product Information

General Fields

  • : 9781633697379
  • : Harvard Business Review Press
  • : Harvard Business Review Press
  • : August 2019
  • : --- length: - '16.5' width: - '10.8' units: - Centimeters
  • : books

Special Fields

  • : Hardback
  • : English
  • : 144
  • : W. Chan Kim; Renée A. Mauborgne