For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
Author(s): Mark Pendergrast
Business | General | Economics
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of "For God, Country & Coca-Cola," Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
Product Information
A "NEW YORK TIMES" "NOTABLE BOOK OF THE YEAR"
"A ripping good story of more than a soft drink or a company, this book is about the whole of America. It may be the greatest American story ever."
"--New York Observer"
"Marvelously entertaining history."
"--Los Angeles Times"
"In "For God, Country & Coca-Cola", Mark Pendergrast has written an encyclopedic history of Coke and its subculture, and used Coca-Cola as a metaphor for the growth of modern capitalism itself. His research and storytelling skills are prodigious."
"--Washington Post"
"Behind the glitz and fanfare, the bubbly brown beverage has had a tortured and controversy-filled history. It is meticulously chronicled in "For God, Country & Coca-Cola"."
"--Wall Street Journal"
"A meticulously researched history.... [Pendergrast] aggressively sets the record straight about the birth of Coke, shattering company myths."
"--New York Times Book Review"
Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as "Coca-Cola Row." Pendergrast is also the author of "Uncommon Grounds"; "Inside the Outbreaks"; "Mirror, Mirror"; "Victims of Memory; "Jack and the Bean Soup"; and "Japan's Tipping Point." He lives in Colchester, Vermont.
General Fields
- :
- : Basic Books
- : Basic Books
- : 0.658
- : 01 April 2013
- : 235mm X 156mm
- : United States
- : 01 June 2013
- : books
Special Fields
- : Mark Pendergrast
- : Paperback
- : 3rd
- : English
- : 338.76636209
- : 2012051356
- : 560
- : 3 x 8-page B/W inserts on text