Ken Fisher is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his over 27-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes's 90-plus year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. Fisher is ranked #252 on the 2010 Forbes 400 list of richest Americans, and #736 on the 2011 Forbes global billionaires list. In 2010, Investment Advisor magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning "Cognitive Biases in Market Forecasting." He has also published seven previous books, including New York Times and Wall Street Journal bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and Debunkery, all published by Wiley. Fisher has been published, interviewed and/or written about in many major American, British and German finance or business periodicals. He has a weekly column in Focus Money, Germany's leading weekly finance and business magazine. Lara Hoffmans is a content manager at Fisher Investments, managing editor of MarketMinder.com, a regular contributor to Forbes.com and co-author of the bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and Debunkery.

Preface ix Acknowledgments xvii Chapter 1 The Plain-Old Normal 1 Yes Sir, Sir John 1 The Normal Normal 5 The Jobless Recovery 14 The Always Feared, Rarely Seen Double Dip 23 Chapter 2 Fooled by Averages 31 Bull Markets Are Inherently Above Average 32 Viva the V 36 Normal Returns Are Extreme, Not Average 47 The Pause That Refreshes (and Confuses) 49 Getting Average Returns Is Hard-Really Hard 53 Chapter 3 Volatility Is Normal-and Volatile 57 What the Heck Is Volatility? 58 Volatility Is Volatile 61 The Daily Grind 65 Stocks Are Less Volatile Than Bonds? 67 Economic Volatility-Also Normal 69 Volatility Isn't Inherently Bad 71 Never a Dull Moment 74 Chapter 4 Secular Bear? (Secular) Bull! 81 Seeing the World Through Bear- Colored Glasses 82 Two Secular Bear Markets? 84 Stocks-Up Vastly More Than Down 90 Chapter 5 Debt and Deficient Thinking 101 Deficits Aren't Bad, but Surpluses Will Kill You 105 The History of Big Government Debt 110 Just Who Is at Default Here? 116 Chapter 6 Long- Term Love and Other Investing Errors 123 No One Category Is Best for All Time 124 Long- Term Love Is Like Long- Term Forecasting-Both Wrong 129 It's Still Heat Chasing Even When It Seems Safe 134 Use History to Your Advantage 146 Chapter 7 Poli-Ticking 151 Enter the Ideology- Free Zone 152 Your Party Isn't Better 153 Presidents and Risk Aversion 155 Perverse Inverse-It's Four and One 160 Poli- Tics Go Global 170 Poli- Tics Versus Entrepreneurs 172 Chapter 8 It's (Always Been) a Global World, After All 177 It's Always Been a Small World 179 Seeing the World Right 186 Conclusion 194 Appendix 197 Notes 201 Index 211