Author(s): Scott Klososky

Business

Leverage the power of social media to jumpstart productivity, profitability, and business growth! Social media has changed everything. Some managers fear their employees will waste entire days on Facebook, Twitter, and YouTube. Smart managers, though, understand that social media is a powerful business tool for engaging customers and growing their business. "The Manager's Guide to Social Media" establishes a framework for understanding and implementing social media technologies in the workplace. This primer on the biggest thing in business since the advent of the Internet itself explains everything you need to know about: managing your company's online reputation; setting internal policies on the proper use of social media; building 'rivers' of information to outsmart the competition; implementing social tools internally to support virtual teams; and, forecasting the next trends in social media to stay ahead of the curve.